The High Falls Brewing tradition dates back to 1857 and through the years, we have prospered through the good times and endured through the tough times right alongside our loyal customers and our community. The dedication by our employees—some who have been here for over four decades—and the loyalty of our customers—drive us to build on our award-winning brewing tradition.

I believe that our current portfolio of brands is the strongest it has ever been. Our craft brewing heritage is proudly represented by our Dundee Ales and Lagers family — including our original "Honey Brown" lager. For premium beer consumers we created and continue to brew one of only two American originals—Genesee Cream Ale. And of course, we continue to proudly brew Genny Light, Genesee Beer, Genesee Ice, and Genesee N.A. In recent years, we expanded our beer portfolio by importing and marketing brands like New Zealand's Steinlager, Australia's Toohey's New, Costa Rica's Imperial and England's Thwaite's. We have also diversified our business by adding brands like Seagram's Escapes and Seagram's Smooth Coolers to our portfolio and we will continue to build our portfolio through new brand development, acquistions and import agreements. We've also built a fine reputation as a brewing partner for a number of well known industry leaders.

It is my strong desire to share the story of the High Falls Brewing Company and our legacy brands. We will continue to draw attention to our history, invest in our brands and shape our business for tomorrow. We are also determined take a leadership role in shaping the world's tomorrow as demonstrated by our efforts to educate the public on the critical importance of honey bees and the global threat to our food supply known as Colony Collapse Disorder.

On behalf of all of us here at the High Falls Brewing Company I invite you to discover our fine tradition and fine brands. Enjoy quality and heritage that has existed for over 150 years.

Norm E. Snyder, Jr. President and CEO